For years, individuals have gotten more interconnected as communication and collaboration boundaries have been broken down, implying that more can be accomplished online now than ever before. This evolution has culminated in recent years with the creation and broad expansion in legitimacy and comprehension of generic web3.0 ideas such as Blockchains and NFTs. Sports, in particular, have been fast to adapt to the ever-changing digital world, with a significant boom centred on efforts to harness this developing technology in a way that brings supporters closer to their team while also driving money for the organization.
This growth has accelerated in the previous two years, notably with the widespread use of blockchain-based tokenization.
Blockchain is the essential infrastructure at the heart of the cryptocurrency explosion. Blockchain is defined by IBM as "a shared, immutable ledger that supports the process of recording transactions and monitoring assets in a corporate network." It operates by keeping track of all transactions that occur inside a single "block." A block, like a page from a ledger, is a public accounting of transactions that delineates ownership. When transactions are made on a blockchain, they cannot be changed or amended, guaranteeing that ownership, even of digital assets like NFTs, is unquestionable. Blocks have finite size and are connected to the next vacant block when filled, providing an interwoven record of all previous transactions in a chain of blocks. This technique has swiftly been put to use to improve the feasibility of tokenization.
Tokenization is the process of creating tokens, which are digital accounts of assets that allow information and value to be safely and effectively stored, verified, and transferred. These tokens have a variety of uses, which are being researched further in the sports business.
What effect will this have on the sports industry? We've already seen sports groups use this technology in a variety of ways. Fan tokens, souvenirs, tickets, and esports apps are all ways to leverage this technology to increase income and engagement for clubs.
Fan tokens have swiftly established themselves as one of the most entertaining and simply accessible uses of this technology. Several major teams in the European Soccer landscape, like Manchester City and Juventus, have teamed with Socios to provide its supporters with a new method to interact with the club. Socios, a fast-expanding NFT fandom platform, enables organizations to sell fan tokens, letting supporters connect with and influence the team in specific ways via a team-based economy.
Fans may use these tokens for retail discounts, VIP experiences, access to unique material, and votes on specific team actions, opening up additional avenues for fans to interact with the team. The potential for this functionality is limitless, with teams having barely scratched the surface. The possibility to engage supporters solely through these crypto tokens is luring teams to invest more in this field. The use of tokenization in sports is not limited to fan tokens, as the NBA and many other sports organizations view the notion as fundamental to a variety of projects that may produce additional guaranteed income.
The safety and security provided by blockchain technology have made it more appealing as the foundation for a variety of applications that rely on an item's complete authenticity. The next big applications for tokenization in sports are tickets and memorabilia, as organizations use tokenization to boost memorabilia sales and ensure the secondary ticket market is controlled and fair. The NBA has taken this a step further by combining these two concepts, intending to move all ticketing to digital, with the promise that a ticket for"the great game" obtained on the blockchain may be kept with the same distinct nature and memories as a paper ticket. To expand on this idea, the NBA has collaborated with Dapper Labs to create NBA Top Shot, a blockchain-backed database of tokenized basketball highlights and moments for fans to buy and sell. Items in NBA Top Shot have varying degrees of rarity, which drives value. A fan favourite LeBron James slam footage recently sold for $387,000 on the site, making it one of the most lucrative NFT marketplaces at the moment. As sports organizations continue to investigate these applications, greater emphasis will be placed on how blockchain and similar technologies may influence the athletic scene and bring fans closer to the teams they support.
Athletes may also benefit from blockchain technology and tokenization. Lionel Messi went from Barcelona to PSG earlier this year, leaving the club of his boyhood in the hopes of finding greater success in the French capital. Messi's decision to collect around €25-30 million in PSG fan tokens was one of the most remarkable parts of his signing. In the days preceding Messi's announcement, PSG supporters sold around €1.2 billion of fan tokens, raising nearly 30 million euros and increasing the token's market value from 52 million to 60 million, a 130 per cent rise in 5 days. This use of tokenization as a form of payment has risen in popularity, with many sportsmen jumping on board, with Messi being the most recent and noteworthy.
Tokenization and blockchain technology, like more traditional sports, will have a big influence on the esports business and have a direct impact on the future of gaming. As the epidemic demonstrated, Esports has an ever-expanding reach with a yearly growth rate of around 15%, with nearly 557 million casual spectators and aficionados globally. Tokenization using blockchain technology has played a crucial role as firms attempt to tap into and capitalise on this ever-growing marketplace. The capacity to unlock one-of-a-kind objects, goods and monetary advantages granted through the blockchain is just another way blockchain and tokenization are altering the future of the sports sector for athletes playing in a digital arena. This is closely related to the future of online gaming and the growth of the metaverse. Built on an architecture that prioritises blockchain and tokenization.
Overall, blockchain technology has the potential to produce a flood of new revenue and engagement streams for sports organizations. This field will only grow in importance as these firms look for the best methods to use and commercialise this technology. With greater investment in blockchain, more teams will begin to use and engage with this technology, expanding the use of blockchain infrastructure across sports. Check out this NASDAQ article about how tokenization may boost engagement in gaming, sports, and entertainment to learn more about blockchain and tokenization in sports.