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B2B Marketing Specialist

A B2B Marketing Specialist having 1 to 3 years of prior work experience, who can join us and help us out with the development and management of B2B marketing programs, strategies, execution, and results

Experience:6 Months - 1 Year

What are the key skills required for this job?

  • Strong communication skills and ability to build relationships.
  • B2B Marketing
  • Marketing Campaigns
  • Market Research
  • Knowledge of Salesforce (or any other Saas-based company) can be a plus.
  • Demand Generation and Lead Conversation
  • PPC and Paid Campaigns
  • Content Creation
  • Self-starting and competent to work without continual supervision.
  • Passionate about building connections and networking.
  • A curious learner with a growth mindset.
  • Organizational and time-management skills
  • An enthusiastic problem solver

Are you excited to take the responsibilities mentioned below for this role?

  • Oversee marketing lead generation.
  • Build strategies for targeting specific markets and consumer demographics.
  • Contribute towards the development of a sustainable lead generation system
  • Identify and target relevant businesses in order to drive B2B sales and partnerships.
  • Build an extended team and implement an account plan to deliver maximum revenue potential.
  • Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
  • Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader organization
  • Develop and execute B2B marketing plans for international  (targetted) markets that may include PPC, email campaigns, webinars, and website updates
  • Evaluate market research outcomes for improved advertising strategy.
  • Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa’s listing on various Business listings portals
  • Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads
  • Helping to drive leads and online traffic with web-based activities and programs.
  • Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
  • Assessing the results of marketing campaigns on a regular basis.
  • Engage in open and collaborative communication with our Sales and specialist teams
  • Have a thorough understanding of a company’s services and products and how they can solve the unique problems of each lead.

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