Are you excited to take the responsibilities mentioned below for this role?

• Oversee marketing lead generation.
• Build strategies for targeting specific markets and consumer demographics.
• Contribute towards the development of a sustainable lead generation system
• Identify and target relevant businesses in order to drive B2B sales and partnerships.
• Build an extended team and implement an account plan to deliver maximum revenue potential.
• Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader organization
• Develop and execute B2B marketing plans for international  (targetted) markets that may include PPC, email campaigns, webinars, and website updates
• Evaluate market research outcomes for improved advertising strategy.
• Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa’s listing on various Business listings portals
• Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads
• Helping to drive leads and online traffic with web-based activities and programs.
• Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
• Assessing the results of marketing campaigns on a regular basis.
• Engage in open and collaborative communication with our Sales and specialist teams
• Have a thorough understanding of a company’s services and products and how they can solve the unique problems of each lead.